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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Do you know Nick Cave and the Bad Seeds? — I'm showing my age here! Nick's strange baritone singing voice is definitely an acquired taste and I stayed away until I saw him as one of a bunch of big names singing Leonard Cohen songs at a Sydney tribute show. And then I came across the Red Hand Files. When they show up in my feed I stop scrolling and read, and his latest post made me think of photographers, and what you do. What we do too. Nick invites his fans to ask him questions, and every week or so he picks one to answer. He takes this very seriously. This week someone To View More >>

This entry was posted in Marketing, Stories by Ian Baugh

Previous |  Contents | Next Download the eBook Competing on price is tough when what you’re selling is your time. Your business model is different Visa,MasterCard and Paypal make huge amounts by clipping a tiny percentage off every purchase we make. Lucky them. Microsoft and Adobe make a fortune by charging hundreds for something that costs them less than a dollar to produce. You’re not that lucky. You have to charge hundreds (or thousands) for something that nobody needs, and only a handful of people want. So … what do you do? How much? There are two questions To View More >>

This entry was posted in Marketing by Ian Baugh

|  Contents | Next Download the eBook A guide to building a profitable photography business Is this for you?  These pages are for professional photographers, primarily social photographers, by which I mean those who’re paid entirely by the people in their viewfinders. Think family portraits, weddings, babies, kids, pets, events, glamour, boudoir, schools, graduations and so on. This is not the official Queensberry view of the world, just my own. But it lays out the lessons I believe we’ve learned from 50 years listening to successful photographers. ~ Ian To View More >>

This entry was posted in Marketing by Ian Baugh

Love matte printing and matted albums? If your answer's yes you'll love that our Smooth Matte stock is now available in the Overlay Matted range. We already offer a range of beautiful print options in Overlay Matted, including Silver Halide Lustre and Tintoretto, but we know Smooth Matte will be just as popular. Smooth Matte offers that desirable Fine Art look — but being offset printed it's more affordable and more durable than inkjet printing. (If you'd prefer a textured "water-colour" finish go with the ever-popular Tintoretto.) Smooth Matte is available right now through Workspace. To View More >>

This entry was posted in Product Updates by Alexandria Baugh

Over the past few weeks we've been working on resources to help support you with your marketing. Today we're launching our first Social Media Marketing Kit.  This first kit includes twelve unique designs for sales promotions. As you can see it's focused on albums and prints, but it's easy to swap out the text and images in Photoshop for your own purposes. They can be used on Instagram and Facebook, or included in your marketing ads.  Over the next few weeks we'll be launching more resources, so stay tuned. We hope you like them!   Download the pack below, To View More >>

This entry was posted in Marketing by Alexandria Baugh

We're excited to announce that we've just added Smooth Matte (offset) and our Fine Art (inkjet) papers to Studio Boxes. Until now they've only been available in our Premium range. We think these beautiful finishes will take your boxes to a whole new level, and to get you started we have an introductory offer. To celebrate, all fully assembled Studio Boxes will be 15% off until the end of September. Just use the code  STANDOUT2020 . View Studio Box Pricing Here → Here's the full list of papers we offer, with links to find out more about the different paper and print options. True Photographic:  To View More >>

This entry was posted in Product Updates by Alexandria Baugh

When Rosie, from Rosie Wedderburn Photography, alerted us to this outstanding review, we knew we had to share her kind words, and not just because it set us up to feel pretty good about ourselves for the day! It's not like we never get kind feedback, but what struck us about Rosie's is that she's talking about our most "affordable" album, and as you can see it underlines the fact that we don't compromise on quality to hit the price point. Thanks again Rosie, one day we'll see if we can fit you out with a Duo sample! <lol> New Product! Incredible quality photo albums To View More >>

This entry was posted in by Victoria Hollings

In my short life I've listened to music played on 7″ and 12″ vinyl records, reel-to-reel tapes, 4-track tapes, 8-track tapes, compact cassettes, CDs, digital audio tapes, DVDs, Blu-ray discs, streaming-music services, and many digital audio formats. With each media came a new player, destined to become outdated and therefore inaccessible. There are lessons in that for photographers… A personal story about media loss, and the pain it causes Earlier this year my wife and I emptied the house where she grew up. We found her childhood box of nearly perfect 45 rpm To View More >>

This entry was posted in by Gregory Georges

There's no substitute for display samples that your customers can touch and feel, but you can give your clients a wider "trade show experience" in your marketing materials and website with our new stock image downloads. They're free to use anywhere you're selling. Download our PSD layouts, add your own imagery to our layout shots, and you'll have a virtual product complete with your own photography! Maybe you can even help your clients envisage their purchase by using images from their own shoot. It's quick and easy in Photoshop, and we'll To View More >>

This entry was posted in Marketing by Alexandria Baugh

A small village right at the edge of the forest, with backyard doors almost always opened straight into the woods. It was there that Petr from NZICESCAPES IMAGES spent his childhood. It was an everyday playground that would have been a childhood dream. Being out there all the time seeded Petr's love for the outdoors. When he turned 18 he was gifted a camera from his parents – a Russian Zenith with black and white film in it. From then on Petr spent his days taking pictures of anything around him. It was those influences, combined with his urge to show To View More >>

This entry was posted in by Alexandria Baugh